Xbox 'Business Strategist' Claims Video Game Industry Is 'Pretending to Not Use AI,' Deletes Twitter Account After Deluge of Replies. An Xbox staff member went viral this week for taking to social media to tell "the truth that nobody wants you to know": that the video game industry is "pretending" to not use AI. He then used that as a springboard to talk about AI in gaming, and how the technology is more widely used than the industry lets on. In his posts, which have been preserved on Reddit, Stirrup insisted that "gaming is the only industry pretending not to use AI," and, "If you're a game developer refusing to believe that AI has a place in your future, you should not be in the business of being a business.". "I'm happy to take the hit if it means hundreds at Xbox can stop pretending that they're not using AI.